Bingo Delivery
BINGO DELIVERY APP
UI AND UX DESIGN
LOCAL TANZANIAN FOOD DELIEVRY APP
41+ SCREENS
Role : User experience Design and Research
Duration : 8 weeks
Client: Google Ux Design Certificate
Team: Independent
Project Overview: Bingo App Delivery is a user-friendly food delivery application designed to bring a diverse range of delicious meals right to your doorstep. With a focus on convenience, speed, and customer satisfaction, Bingo App Delivery connects hungry customers with local restaurants and food vendors, making it easier than ever to enjoy your favorite dishes from the comfort of your home.
PROBLEM
The Bingo App for food delivery in Tanzania addresses several challenges in the current food service landscape, benefiting both consumers and local businesses. Many urban areas, especially outside major cities like Dar es Salaam and Arusha, lack reliable food delivery options. The Bingo App connects users with local restaurants, street vendors, and food trucks, expanding their choices. With busy lifestyles, people seek convenient meal access, and the Bingo App allows users to order food directly from their smartphones for delivery to their homes or workplaces. This platform boosts local businesses by increasing visibility and attracting new customers, thereby promoting the local economy. Tanzania’s cultural diversity is not well-represented in existing food delivery services, but the Bingo App showcases a wide range of local and international cuisines. It also offers real-time order tracking, enhancing the user experience. By vetting restaurant partners and providing user ratings, the app fosters trust regarding food hygiene. Payment flexibility is crucial, and the Bingo App supports various methods, including mobile money and online payments. Additionally, it offers exclusive promotions to engage price-sensitive consumers and fosters community connections by highlighting local events and culinary traditions
SOLUTION
*Diverse Food Options:*
Connects users with local restaurants, street vendors, and food trucks, expanding meal choices in underserved areas.
*Convenient Ordering:*
Allows users to order food easily via a user-friendly mobile app, providing quick access to meals.
*Support for Local Businesses:*
Increases visibility for local eateries, helping them attract customers and grow sales.
*Cultural Representation:*
Showcases a variety of local and international cuisines, promoting diverse culinary experiences.
*Real-Time Order Tracking:*
Offers customers live updates on their order status, enhancing transparency.
*Health and Safety Assurance:*
Vets restaurant partners and includes user ratings to ensure food hygiene and safety.
*Flexible Payment Options:*
Supports multiple payment methods, including mobile money and online payments, for secure transactions.
*Promotions and Discounts:*
Provides exclusive deals to attract price-sensitive customers and encourage repeat orders.
*Community Engagement:*
Highlights local events and culinary traditions, fostering a sense of community.
*Scalability and Growth:*
Designed to expand, accommodating more restaurants and regions to meet increasing demand.
These solutions enhance the food delivery experience, support local businesses, and contribute to Tanzania’s economic growth.
AUTHERNTICATION
Purpose
• To evaluate the usability of the Bingo App for food delivery, ensuring that users can easily navigate, place orders, and enjoy a seamless experience.
• To identify any potential issues that could hinder the user experience, especially for users in Tanzania.
Key Components
1. User Interface (UI) & User Experience (UX)
Intuitive Design: Clean and simple design that makes it easy for users to navigate and order food quickly.
Responsive Layout: Optimized for both mobile and desktop, ensuring smooth functionality across all devices.
Personalization: Users can customize their profiles with favorite restaurants, saved addresses, and payment details for quick orders.
2. Restaurant Listings & Menus
Local Favorites: Highlight restaurants and dishes popular in Tanzania, featuring a mix of local and international cuisine.
Search & Filters: Users can search by cuisine, restaurant name, dish type, or delivery time.
Menu Customization: Customers can easily add extra ingredients or make special requests on orders.
3. Order and Payment System
Real-Time Order Tracking: Users can track their order progress from preparation to delivery.
Multiple Payment Options: Integrate popular payment options in Tanzania such as mobile money (M-Pesa, Tigo Pesa), credit/debit cards, and cash on delivery.
Order History: Customers can view previous orders and quickly reorder their favorites.
4. Delivery Management
Driver Tracking: Delivery personnel can receive orders, track their route, and update delivery status.
Estimated Delivery Times: Provide customers with accurate delivery time estimates based on traffic and distance.
Contactless Delivery: Offer safe delivery options where users can opt for contactless drop-off.
5. Restaurant and Partner Management
Restaurant Dashboard: Give restaurants access to manage orders, update menus, and track revenue.
Restaurant Reviews and Ratings: Allow customers to rate and review restaurants and delivery experiences.
6. Loyalty Programs & Promotions
Discounts & Promotions: Special offers and deals for first-time users, or specific restaurant discounts.
Loyalty Points: Users can earn points for every order, redeemable for discounts on future purchases.
7. Notifications & Alerts
Push Notifications: Alert users about order updates, promotions, and restaurant recommendations.
SMS & Email Alerts: Send confirmation of orders and payment receipts.
8. Security & Privacy
Secure Payments: Protect user data with encrypted payment gateways.
User Privacy: Ensure that customer information, including delivery addresses and payment details, is securely stored.
9. Customer Support
Help Center: A support system with FAQs, live chat, and easy access to contact customer service.
Order Assistance: Provide users with an easy way to report order issues or get assistance with delivery problems.
User Persona
Pinpoints wha do i need to solve?
USER PERSONA
User Journey Map
Wire Frame
Designing Process
Was Sara and James get their odrer?
Sara and James were thrilled when Bingo Food Delivery solved their problem by delivering their meal early. After placing their order through the app, they received real-time tracking updates and were pleasantly surprised when their food arrived ahead of schedule, fresh and hot. Thanks to Bingo, they enjoyed a seamless, quick, and hassle-free experience, making it their go-to delivery service for future meals!